Select language and currency
We ship Your orders worldwide! And within 24 hours!
Shopping basket
Free delivery
To free shipping you miss:USD98.70
Your basket is empty
Total: USD0.00
CheckoutContinue shopping

The Art of Permanent Makeup: How to Become a Permanent Makeup artist and Succeed in the Beauty Industry

The Art of Permanent Makeup: How to Become a Permanent Makeup artist and Succeed in the Beauty Industry

Are you considering a career in permanent makeup? Until recently, the term 'PMU artist' was not so obvious, but this has changed over the past few years. Now, everyone knows that a PMU artist is someone who specializes in permanent makeup services. In the era of a rapidly developing beauty industry and the ever-increasing popularity of these services, the profession of a PMU artist has become very desirable. The attractiveness of this profession is influenced primarily by satisfying earnings, steadily increasing demand for treatments, independence, flexible working mode, extensive development opportunities, and many others. All this sounds very attractive, however, little is often said about the sacrifices and difficulties associated with this profession.

In the following article, we want to discuss all the 'pros and cons' to help you consciously decide whether it's worth trying your hand in the permanent makeup industry, and also advise you on how to effectively start your journey so you can reap the benefits of being a PMU artist as soon as possible.

Why is it worth becoming a PMU artist?

One of the key advantages of being a PMU artist is attractive earnings. Knowing the prices of permanent makeup treatments, it's easy to see that it is a financially viable career path.

This profession also offers great flexibility. As a PMU artist, you have the opportunity to work in beauty salons, spas, open your own office, or work with another specialist. This allows you to adjust your work schedule to your personal needs and life preferences.

The constant demand for permanent makeup services is another reason to consider this career path. Increasing client awareness and their desire to improve their appearance mean that permanent makeup is becoming more and more popular. Thanks to it, clients can emphasize their natural beauty assets or correct imperfections in a lasting and aesthetic way.

The permanent makeup industry also offers many career development paths. You can specialize in various techniques and hone your skills. Experienced PMU artists can eventually expand their competencies to include services such as medical pigmentation or laser removal. There is also the possibility of becoming a trainer in permanent makeup and passing on your knowledge to others.

Who is the profession of PMU artist for, and why is it not for everyone?

Although the profession of PMU artist attracts more and more people due to the vision of attractive earnings and other benefits, it is worth noting that those who succeed in this field constitute a smaller group. Why? Many trainees, despite their initial enthusiasm, do not show sufficient systematic approach and commitment. In the midst of daily duties, they often neglect regular practice and training, which are crucial in learning the precise technique of pigmentation. Developing skills in permanent makeup requires time and patience, and unfortunately, not everyone shows these qualities.

Furthermore, newcomers to the industry may encounter difficulties with effective marketing and client acquisition. Understanding and effectively using marketing tools, such as social media, building a network of contacts, and personal branding, are just as important as technical skills.

The profession of PMU artist requires not only hard work but also focus, determination, and strong motivation. It is ideally suited for people who are systematic, patient, have natural manual skills, and a sense of aesthetics. Moreover, the ability to continuously learn and adapt to changing trends and technologies in the beauty industry is important.

Difficulties and development strategies in the profession of PMU artist

Although the profession of PMU artist is associated with a series of challenges, such as high initial costs, investments in training, purchasing equipment and materials, there are proven strategies that help overcome these obstacles. The key to success is not only regular practice and continuous development of skills but also continuous improvement of knowledge through participation in industry workshops, trainings, and conferences. This not only keeps you up to date with the latest trends and techniques but also helps develop a professional network.

In addition to the technical aspect, the ability to maintain a positive attitude and mental resilience in the face of challenges is extremely important. Initial failures are part of the learning process, and the ability to accept them and use them as a step for further development is key.

In today's times, effective marketing and personal brand building are as important as technical skills. Being active on social media, creating your own website, running a blog, or participating in local industry events are effective ways to build visibility and acquire new clients.

Additionally, effective financial management is important, especially in the context of high initial costs. Budget planning, seeking funding opportunities, and smart investments in professional development can significantly contribute to success in the permanent makeup industry.

How to overcome difficulties in the profession of PMU artist:

Online courses: Utilizing online courses is an excellent way to develop skills and expand knowledge in the field of permanent makeup. These courses offer the flexibility to learn at your own pace and can be tailored to fit your schedule. They often provide access to the latest techniques and trends, which is invaluable in the ever-changing beauty industry.

Building a portfolio: Start building your portfolio during your training. Practice various techniques and document your work. A strong portfolio is your calling card and a key tool for attracting future clients. It showcases your style, skills, and experience, which are crucial factors for clients when choosing a PMU artist.

Joining industry groups: Joining local and online industry groups offers a great opportunity for exchanging experiences and knowledge with other professionals. Networking with people working in the same field can lead to valuable advice, collaborations, and job opportunities. You might also find mentors and build a support network that can help you in your professional development.

Internship or assisting: Consider doing an internship or assisting an experienced PMU artist. Direct experience working under the guidance of an expert is invaluable and allows for practical application and refinement of the skills you have learned. It's also a chance to get acquainted with the realities of the job and gain valuable experience.

How to effectively start a career in permanent makeup:

Choosing a specialization: At the beginning of your career, it's important to decide in which area of permanent makeup you want to specialize, such as eyebrow pigmentation, lip treatments, or eyeliner. Focusing on one area initially can help you develop specialized skills more quickly.

Selecting training: Finding comprehensive and professional training that provides both theoretical knowledge and extensive practical experience is key. Take the time to research available courses to choose the one that best suits your needs.

Online courses: Take advantage of online courses for a flexible way to gain knowledge and skills. They can also be a source of inspiration and motivation for continued practice.

Inspiration from industry experts: Draw inspiration from people who have achieved success in the permanent makeup industry. Observe their career paths, but don't compare yourself – let them be an example and motivation for your actions.

Practicing on models: Gain practical experience on models, which is invaluable in developing skills in realistic conditions. Practicing techniques during training is a start, but continuing to perform independent pigmentations after the end of training is equally important.

Staying up to date with trends and innovations: Keep up with the latest trends and innovations in the permanent makeup industry. Participating in workshops, trainings, trade shows, and conferences is a great opportunity to expand your knowledge and network with other enthusiasts.

Building an online presence: Focus on creating a strong online presence, especially on social media platforms. Showcase your work, give advice, and share knowledge to build your brand and attract potential clients.

Customer service: High-quality work and excellent customer service are extremely important. Client satisfaction is the best advertisement for your services. Invest in high-quality equipment and accessories, ensure the safety of treatments, and continuously improve your qualifications.


A career as a PMU artist, a specialist in the field of permanent makeup, is one of the most sought-after paths in the rapidly developing beauty industry. This profession offers not only attractive earning prospects but also space for creativity and personal development. However, the key to success in this field is hard work, patience, systematic approach, and determination. These qualities determine who will achieve success in permanent makeup. Success and recognition in the industry are not a matter of chance but the result of hard work, continuous learning, and dedication.

Show more entries from December 2023
IdoSell Trusted Reviews
4.88 / 5.00 3053 reviews
IdoSell Trusted Reviews
Fast delivery to Slovenia. All products good.
Everything was nice. Thank you